Cleanse and revitalise your curls with VIRTUE’s Curl Shampoo. The hydrating formula helps to lift away dirt and build-up without stripping the strands of moisture, while helping to define the natural curl pattern.

Ideal for brittle hair, the shampoo is powered by Alpha Keratin 60ku®. The powerful protein combines with hydrators and curl-optimising polymers to help nourish and promote a stronger-looking appearance. A do-it-all formula, the shampoo helps protect against environmental aggressors for enhanced manageability.