New: Schwarzkopf Keratin Color Permanent Hair Dye Color Cream, 7.7 Medium Auburn - professional quality hair color for women. This permanent hair dye provides rich, striking color for all hair textures and up to 100% gray coverage; the Keratin Color hair color formula was developed with professionals to provide professional-quality hair color at-home. Our 3-step Bond Enforcing System creates bonds and strengthens your hair, leaving your hair 5x stronger* after coloring, the Keratin Color pre-color serum primes the hair for an even color result and contains Vitamin B6 and Collagen, and the hair color cream delivers long-lasting vibrant color; enjoy rich, even color and for up to 8 weeks (based on 5 shampoos per week) and Keratin Color also reduces frizz by providing humidity resistance for 72 hours**. We recommend repeating the application of the hair dye every 4 weeks for even color from root to tip. Established in 1898, Schwarzkopf has 125 years of hair expertise, providing professionally-inspired hair color at home, so for visibly healthy-looking hair in one application, try Schwarzkopf Keratin Color Permanent Hair Dye in shade 7.7 Medium Auburn - available now! (*Against combing breakage on damaged hair vs. a non-conditioning shampoo. ** vs. untreated hair in high humidity conditions.)

• Product Dimensions ‏ : ‎ 3.63 x 2.32 x 6.62 inches; 8.43 ounces
• UPC ‏ : ‎ 017000348698
• Manufacturer ‏ : ‎ Henkel
• Country of Origin ‏ : ‎ Mexico