- CLEANSE ALL CURL TYPES: Cleanse curls, coils, & waves with our tear-free shampoo that won’t strip hair of its moisture. Formulated for kids and babies textured hair to gently cleanse, nourish scalp, soften & define hair patterns, improving manageability
- GENTLE-FOR-BABY: This moisture-rich formula removes dirt, impurities, and residue from the scalp and hair. Shea, Rice Bran, & Grapeseed Oil provide moisture, Rosemary Extract & Glycerin nourish the scalp, plus Marshmallow Root provides slip & detangles
- HOW TO USE: Apply shampoo into hand, work into damp hair and scalp, and wash out. For extra build-up removal or on heavy product days, apply on dry scalp, massage then rinse. Follow with PROUDLY Medium or Heavy Conditioner
- PLANT-BASED INGREDIENTS: Our team of Black professionals, a dermatologist, pediatrician and chemist, study and select ingredients to nourish dry, sensitive skin. No mineral oil, petrolatum, lanolin, synthetic fragrances, parabens, PEGs, or phthalates
- PROUDLY US: The first baby brand dedicated to the needs of Black & Brown babies and their extra-special skin. We are committed to honoring and celebrating children of color and their village of caretakers. With love, Gabrielle Union & Dwyane Wade
