Help protect your clients’ hair from the unseen effects of metal particles in water – a common cause of dryness, breakage, and dull, uneven colour results.

L’Oréal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Shampoo is the result of 7 years of research and 7 patents, developed in collaboration with professional hairdressers across the globe. This innovative formula targets excess copper – a metal that builds up in the hair from water and can compromise colour services, leading to breakage and unreliable results.

Powered by Glicoamine, a patented molecule small enough to penetrate the hair fibre, this sulphate-free shampoo gently cleanses while helping to neutralise excess metal deposits. Used as the second step in the Metal Detox protocol, it is designed for use after the Metal Detox Pre-Treatment Spray and before the mask for optimal results.

The creamy formula lathers into a rich, luxurious foam with a fresh citrus fragrance, delivering a premium salon experience every time. Awarded Best Shampoo for Coloured Hair in the Cosmopolitan Beauty Awards 2021, it’s a must-have for colour-treated and compromised hair in your salon.

How to Use

Apply evenly to wet hair. Lather until a rich foam develops, then rinse thoroughly.
Use once a week in alternation with your client’s usual shampoo.
For best results, follow with the Metal Detox Mask.

For at-home maintenance: advise clients to use weekly, alternating with their regular Serie Expert shampoo.