This revolutionary shampoo is silicone free, sulphate free, palm oil free, gluten free, paraben free and 100% vegan. EnviroCare Shampoo has no animal products in it. No added fragrance or dyes for those with sensitive skin or noses.Why Use Natural Shampoo? Silicones such as the often-added dimethicone build up on the hair shaft to make hair limp and lank. It blocks out beneficial attributes of conditioners, treatments and the absorption of colour or dyes. Added botanical oil helps prevent water loss and injects moisture into the scalp and hair. The lipids present in botanical oil increase hair elasticity, volume and shine. And its Omega 3, 6 and 9 content stimulates hair growth. Botanical oil also contain gamma-linoleic acid, which improves the condition of hair and contributes to keratin formation to make your hair stronger and healthier. Gorgeous pomegranate botanicals is fresh and sunny.No silicone means natural oils will move down the hair shaft making your hair much healthier too.